Organic Avenue

Branding for a pioneering New York City purveyor of cold-pressed juice, raw vegan food, and green living accessories. The Organic Avenue bright orange tote bag sporting a large modern “OA man” symbol became a recognizable statement on the city streets in support of a healthful and sustainable lifestyle.

the “OA man” symbol (hat tip to Leonardo’s Vitruvian Man)
juice bottles
tote bags
exterior store branding
food packaging labeling
Organic Avenue iconography
sign design