Honcker is the first company to introduce white-glove car leasing via an app, making the experience of car leasing completely seamless. It is all about bringing together modern digital technology and old-world customer service. The branding and UX work I shepherded for Honcker reflects those values. 

Huncker gear
logotype development snapshot
the logotype
the logotype has some metal in it
how it works
app design — simplifying the complex details of car leasing
photography style
dealer recruitment package (a hammer gift box)
metal business card for "pushing metal" (dealer term for selling cars)